Virgin Media - Faster brings us closer
Virgin Media has launched a new advertising campaign, 'Faster brings us closer.' The campaign emphasizes the intergenerational and connective power of music. As the fastest broadband provider widely available in the UK, Virgin Media understands the crucial role it plays in bringing people together and connecting them to the things they love.
Role: Digital Design Direction
The campaign follows the story of a young singer-songwriter, portrayed by visual artist and musician Lava La Rue. She discovers a 90s jungle track recorded by her father and dedicated to her as a child. This discovery inspires her to remix the track with new lyrics, naming it 'For You'. She then performs it live on stage as a tribute to her father.
The campaign celebrates the power of connectivity, family, and music.
