Aviva - Helping your financial puzzles click into place.
Aviva launches a new campaign to show the nation it is the brand that can help finances click into place.
The campaign is inspired by the fact that finances can be challenging to understand, making them a source of confusion and anxiety, particularly with the cost of leaving crisis.
Role: Digital Design and Motion Direction
According to research from Aviva, more than four fifths of UK adults are self-confessed “puzzlers”, with 84% having done the likes of jigsaws, number posers and word challenges in the last 12 months.
With that in mind, we partnered with the Swedish artist Andreas Wannerstedt, who crafts 3D sculptures and looping animations, to develop a suite of ‘Oddly Satisfying’ Social, DOOH and Digital Display creatives that embody the visceral sense of surety and relief that comes with solving your finances.
